In today's digital world, it is imperative for companies and organizations to have an online presence in the form of a website (Google Search Engine Optimization [SEO] Starter Guide, n.d.). Search Engine Optimization (SEO) is the practice of optimizing a website or web content to enhance its visibility and ranking in search engine results pages (Moz's Beginner's Guide to SEO, n.d.). The main goal of SEO is to increase the quality and quantity of organic traffic to a website by enhancing its relevance and authority for specific keywords or phrases.
References:
Ahrefs Blog. (n.d.). [Web log post]. Retrieved from https://ahrefs.com/blog/
Google Search Engine Optimization (SEO) Starter Guide. (n.d.). Google. Retrieved from https://support.google.com/webmasters/answer/7451184
Moz's Beginner's Guide to SEO. (n.d.). Moz. Retrieved from https://moz.com/beginners-guide-to-seo
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