Advantages:
- Customers can browse through many items easily reducing the time they need to shop for what they want.
- Customers can easily buy items that may not be in stock in their local store.
- Reduce costs. E-commerce websites require less start-up and maintenance costs compared to physical stores. This can be a big advantage to new businesses and small sellers as they do not require the high start-up capital of a physical store.
Disadvantages:
- Security concerns. Customers may be worried about giving sensitive information like credit card details to websites as cybercrime and fraud have increased recently.
- Lack of engagement. Some customers may feel that it is more helpful to speak with an assistant rather than compare hundreds of options themselves.
References:
Team, S.on A. (no date) 9 major advantages of E-commerce to businesses in 2022. Available at: https://sell.amazon.in/seller-blog/advantages-of-ecommerce (Accessed: January 19, 2023).
Lightspeed 2021-03-23 et al. (2022) Exploring the advantages and disadvantages of E-commerce, Lightspeed. Available at: https://www.lightspeedhq.com/blog/advantages-and-disadvantages-of-ecommerce/ (Accessed: January 19, 2023).
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